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Objective

To design a brand identity, packaging and marketing materials for the Bolt disposable charger. The brief was to look appealing, "cool" and trendy to engage with event and clubbing audiences for the product to be advertised and sold through vendors machines at events, pubs, shopping outlets and clubs.

Solution

The logo design brought together the message of both the "lightening" bolt and the power charger symbol. The colours refer to the charging levels (red being empty & green being fully charged) which are used alongside strong fonts. The eye-catching branding is used throughout all the packaging design, vending machine signage, posters, signage & marketing materials.