Channel 4 relaunched its Video-on-Demand service, All 4, with a fresh new visual identity.
The visual identity rebrand, developed by Channel 4's in house agency 4creative and branding agency DixonBaxi includes a new All 4 logo – a 2D version of the classic Channel 4 logo featuring a streaming bar at its core. The streaming bar plays a central role in the rest of the branding and acts as a reminder of the endless content available on All 4.
In action, the Playbar expands horizontally to become an infinite stream that guides, frames and connects every piece of content, showcasing the vast library of shows available. The angle of the leading edge of the 4 is used consistently to create a sense of forward momentum and is a strong graphic element of the look. In motion, it’s fluid, slick and effortless. Suggesting scrubbing through the timeline, revealing show images and titles through silky-smooth parallax motion.
Two vibrant accent colours, a sharp yellow and acidic teal brings a refreshing energy and digital quality to the look. This is offset with a deep grey that adds a premium feel, while the use of Channel 4’s Headline brand font in its boldest, italic weight throughout creates confident typographic language. From simple, clear headings online to unstructured, offset layouts in print and social and on-air.
Social channels come to life with a bold attitude and a seamless brand experience.