branding has given fintech the edge

Let’s take a look at how some of these futuristic Fintech companies have launched themselves as stylish and engaging ‘must haves’

Their colors, logo and typeface were carefully chosen to reflect who they are as a bank. With more than 2 million customers worldwide in 24 countries, they are on a journey towards becoming a global brand.

Monzo is a banking app and card that helps with budgeting. Launched in 2015, Monzo propelled itself to the top of Millennials mental ‘Wish Lists’ by publicly communicating a very long waiting list.
In turn, Monzo positioned themselves as a much wanted, desired and exclusive service - only available to the few… (and maybe even the cool). They managed to create a ‘hype’ around the brand, incubating an audience full of excitement and anticipation.

Revolut is a digital banking alternative with a punchy mission: to turn the financial banking sector on its head. With Revolut, users can set up an app-based current account in minutes, spend abroad in over 150 currencies with no hidden fees, hold and exchange 29 currencies in-app and send domestic and international money transfers without rubbish exchange rates.