“Design is the silent ambassador of your brand.”
This is where you get to see your brand start coming together, brainstorm and collect images for inspiration. Building a moodboard will give a clear direction and keep you focused.
Your logo is the face of your company and will be the number one thing your customers, competitors and pretty much everyone else on the planet associates with your business from now to forever.
Better get it right!
The ability to draw next-level shapes and save them as a vector file that can be liberally resized, without the loss of quality, makes Illustrator the most apt tool.
Your logo should incorporate your brand voice keywords and be able to blend well with the rest of your mood board.
In this instance the Muskox logo represents strength, solidarity and reliability. It is simplistic and give the clients a message without words.