CASE STUDY - MUSKOX CONSTRUCTION
“Design is the silent ambassador of your brand.”
(Paul Rand)
Brainstorming
This is where you get to see your brand start coming together, brainstorm and collect images for inspiration. Building a moodboard will give a clear direction and keep you focused.
Your logo is the face of your company and will be the number one thing your customers, competitors and pretty much everyone else on the planet associates with your business from now to forever.
Better get it right!
The technical stuff
The ability to draw next-level shapes and save them as a vector file that can be liberally resized, without the loss of quality, makes Illustrator the most apt tool.
Your logo is an identity that needs to meet 3 criteria. It has to be simple, appropriate, and unique. Somebody should be able to look at your logo for 5 seconds, turn around, and then draw a logo that could only resemble your logo on a blank piece of paper.
Let's go!
Your logo should incorporate your brand voice keywords and be able to blend well with the rest of your mood board.
In this instance the Muskox logo represents strength, solidarity and reliability. It is simplistic and give the clients a message without words.