Landor has created a new look for Kellogg’s cereals.
The Europe-wide redesign, which will see Corn Flakes, Crunchy Nut, Coco Pops and many more favourites get a cleaner look, is one of the widest in the company’s history.
Landor: Kellog's pack redesign
The new design prioritises bold, easy-to-spot colour and reduces clutter on the pack. Landor increased the size of the Kellogg’s logo and introduced consistent photography across the range.
The design responds to insight from Kellogg that customers want food packaging to be clearer to read and easier to find.