Review your welcome statement
When someone lands on your website, what’s the first thing they see? You need an opening line that’s compelling but also explains who you are, what you do and how you bring benefits. You also have to be personal and perhaps address the very problem that a visitor is trying to solve.
This is your “unique selling proposition” – a statement that outlines how you’re different from the competition and why someone should hire you.Think about what makes you unique and why someone would benefit from hiring you. Remember to include any proof of your brilliance. Now convert all that into one or two short sentences.
“380 New Websites are created every minute, stand out from the crowd!”
Back up your welcome statement with evidence of skills and experience plus the brands you’ve worked with. Testimonials, Successful case studies, Award wins, inform, persuade and reassure.
Perfect your about page
The About page of any website is often the most important aspect. If someone has clicked on it after seeing your home or landing page, it’s a really good indication that you’ve almost won them over. Now you just have to convince them you’re the right person for the job. Talk passionately about your business, share your background. Short, punchy sentences that aren’t too formal and get straight to the point.
Use strong calls to action and easy navigation
The point of your website is to encourage visitors to contact you and make an enquiry. You don’t want to give them a second to think otherwise. Make it easy for them to do so.
This means your navigation should be simple and intuitive. People really are lazy and want clear “next steps” when browsing your website. Like a Contact page, clearly labelled in the main navigation bar across the top.
Throw in a call-to-action button, above the fold (i.e. before a visitor needs to scroll). Something that clicks through to your Contact page. Use language like “Talk to me” or “Get in touch”
Check your links and look for mistakes
Google punishes websites that have broken links and spelling mistakes on them. This means you could be lower down the search engine results pages for your chosen keywords. Not only that, real people might not trust you if your website’s content feels outdated or wrong. To keep your SEO and your reputation intact, go through each and every web page and see if any links or copy needs updating.