Creating a Facebook business page doesn’t have to be difficult
Consider that 2.5 billion people use Facebook every month, and more than 140 million other businesses already use Facebook to connect with that massive audience.
So, let’s dive into how to create a Facebook account for a business. Follow these steps to launch your page by the end of the day.
Before you can sign up for your Facebook business page, you need to log into your personal Facebook account. But don’t worry—the information from your personal account will not be publicly visible on your business page.
Go to facebook.com/pages/create.
Select the type of page you want to create: business/brand or community/public figure. In this post, we’ll assume you’re creating a page for a business or brand, so click the Get Started button for that option.
Next, enter your business information. For your page name, use your business name or the name people are likely to search for when trying to find your business.
For category, type a word or two that describes your business and Facebook will suggest some options. If your business falls into more than one of the category options, choose the one your customers are most likely to think of when they think about your business.
Once you choose your category, the box will expand to ask for a few further details, like your address and phone number. You can choose whether to make this information public, or to show only your city and state.
When you’re ready, click Continue. Note that doing so indicates your acceptance of Facebook’s Pages, Groups and Events Policies, so you might want to check those out before you proceed.
Upload profile and cover images for your Facebook page. Make sure the photos you choose align with your brand and are easily identifiable with your business.
You’ll upload your profile image first. This image accompanies your business name in search results and when you interact with users. It also appears on the top left of your Facebook page.
Facebook profile picture displays at 170 x 170 pixels on desktop and 128 x 128 pixels on mobile. It will be cropped to a circle, so don’t put any critical details in the corners.
Once you’ve chosen a great photo, click Upload Profile Picture.
Now it’s time to choose your cover image, the most prominent image on your Facebook business page.
This image should capture the essence of your brand and convey your brand personality. It will display at 820 x 312 pixels on desktop or 640 x 360 pixels on mobile. The image must be at least 400 pixels wide and 150 pixels tall, but the recommended size to upload is 720 x 315 pixels.
Once you’ve selected an appropriate image, click Upload a Cover Photo.
Create your username
Your username, also called your vanity URL, is how you tell people where to find you on Facebook.
Your username can be up to 50 characters long, but don’t use extra characters just because you can. You want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet.
Click Create Page @Username in the left menu to set up your vanity URL.
Add your business details
Facebook is often the very first place a customer goes to get information about you, having it all there is important.
To start filling out your business details, click Edit Page Info in the top menu. From this screen you can share all the important information about your business.
This is a short description that appears in search results. It should be just a couple of sentences (maximum 255 characters), so there’s no need to get too elaborate here.
If you like, you can add additional categories here to make sure Facebook shows your page to all the right people.
Add all the contact details you want to make public, including your phone number, website, and email.