Despite GDPR shaking up the email marketing scene this year, it isn’t going anywhere in 2019.
Although there has been a notable rise in social media channels as a lead generation avenue, it is vital that we don’t neglect email1.Build & refine your mailing list
2.Timing is everything
Relevance is more important than ever now that the new
has come into effect. With ‘legitimate interest’ being one of the determiners of whether you can market to an individual, it is important that you refine and segment audiences so that what they are receiving is relevant to their job role/company. While this may seem restrictive, it can work in your favour.
The optimal time to send will vary from industry to industry, but the most successful days are Tuesday and Thursday, at times 10am, 8pm, and 2pm.
3.Capture a mobile audience
The majority of emails are now read on a handheld device. Focusing on the details of mobile-first design in order to offer a consistent experience across devices. It is also important to consider that those recipients that are opening on a mobile device could be on the move and have less attention to devote to your email. Try to engage them quickly and avoid including slow-loading elements.
4.Use dynamic content within your email campaign
HTML5 video players, image carousels, or click-to-purchase functionalities – add a website-like feel to your email and engage audiences.