The good news is, writing effective blog posts is a skill you can learn. And it’s one you must learn.
Step 1: Use a Headline That Readers Can’t Resist.
Pick a Mouth-Watering Topic.
Your headline must promise readers the very answer to whatever is tormenting them.
Don't give too much away in your headlines.
Don’t Be a Smarty-Pants.
Your headline should make sense to all readers no matter where they’re coming from.
Step 2: Write an Introduction That Grabs and Seduces
Lure Readers Down the Page.
The faster they get pulled down, the more committed they’ll feel.
Slash as many words as possible.
And when you write efficiently, your words have power. That power will grab your readers.
As you wrap up your intro, hint at something special.
The destination your post promises to take them.
Just one sentence that says too much satisfies your readers enough to send them clicking away.
Step 3: Deliver Advice That’s Easy to Consume and Impossible to Ignore
Why? Because readers are scanners.
Do the Unexpected.
Your post must be unique, bold and eye-opening.
Follow a Formula.
The more consistency you weave into your posts, the better the reader’s experience.
Close with a Motivational Bang. Give Your Readers a Pep Talk
Motivate your readers.
Show them how far they’ve come, what they’re capable of, and what life will look like once they’ve implemented your advice.