Starting a new business? You need to know this!
1.Build hype with social media
Tease your audience with an idea of what’s coming. This builds curiosity among your followers and will make them eager to hear more about your launch.
You can show sneak peek images, behind the scenes videos or snippets of your new website. The key to building curiosity is not to share just enough so that your audience wants to know more but not enough that they won’t be interested to learn more about it.
2. Host an event around your launch
Hosting an event around your launch is one of the best ways to get eyeballs on you when you launch your big project into the world!
You could host a Facebook Live or schedule a Facebook Premiere when you want to announce to your fans about your launch.
3. Use email marketing and build your email list.
An email list is still one of the best marketing tools for entrepreneurs and if you don’t have one, it’s time to start building one!
Giving an email is an exchange. Your audience has to trust that you are going to provide something of value to them.
4. Tap into influencers and affiliates
There are influencers and thought leaders in every industry and if you can tap into them, they can be a huge asset for your brand.
You can connect with these influencers and offer them free product or affiliate commission on purchases in exchange for shares or mentions of your launch.