Social media event promotion

One of the best ways to spread the word about an upcoming event is through social media.

The available tools let you engage with your audience in creative ways that boost attendance and make for a better experience. An effective social media event strategy will involve connecting with your followers before, during, and after an event

Here are some essential steps to promote your event on social media and drive ticket sales.
Choose your social networks
Post a countdown on Instagram Stories
Create your Facebook Event. You can sell your tickets from here.
Tease your followers with consistent quality content relating to your event. Be careful not to give the whole show away.
Run a contest with a great price, this will entice your followers to watch your account closely.
Create a unique memorable hashtag #
Interview existing clients, get honest and fun reviews.
Work with influencers
Create live content. This coverage is important for engaging with your guests in real time.
Launch paid social media ads. This is just smart marketing. Use the tools available.
Create summaries for the people who couldn’t make it. Catch those who missed the event. This will make everyone feel the love.

As you get better with social media, you’ll want to get a sense of what’s working and resonating with your followers. You can tweak your strategy accordingly, and hopefully, drive more ticket and registration sales.

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