To give the company a fresh new brand identity with a youthful, school related feel that could be easily translated to various print media. To design and build an e-commerce website which continued the message of the brand, to be easy to use and most importantly safe and secure for users to find and search for the various products required for their children's schools. To also have distinct separation of all the schools they represent.
A brand that's modern and professional, but also youthful and energetic.
The website continues this message and has a simple to use interface. Each school has it's own branding represented on their own parent sections and then each school year has their uniform products categorised. The back end of the website allows each school to manage their own orders, as well as an overall 'super admin' to manage everything.