Effective logo design has the power to catch the eye, communicate the vision and mission of a brand, and remain top of mind.
The challenge is getting all of that across with an icon.
To help you generate inspiration for your logo design, we’ll check out some of the biggest brands of the world (and their logos) and pinpoint why they’re so successful. Let’s take a look.
The minimalist logo is simple, scalable, and instantly recognizable.
No logo can bring you success on its own. It always has a brand attached to it (even if your company is one-week-old). Apple’s logo is so successful not only because it’s simple and elegant. More important than that, it reflects the brand’s values and triggers the right associations.
No matter where you are in the world, you can usually find these golden arches and know exactly what they represent—and maybe even feel your mouth start to water.
The colors yellow and red were chosen because they’re known to stimulate appetite, get your heart rate going, and make you feel happy.
When it comes to big brands that seem to get marketing spot on, Coca-Cola is one of the best. Considering Coke has been established for just over 130 years, it shows that it is doing something right with its branding, giving businesses plenty to learn from.
While coming up with a fresh marketing campaign that will catch the eye is of vital importance to all businesses, this cannot override the need for consistent branding. Customers and prospects need to know that marketing is for a company, which requires certain aspects to remain the same, or at least very similar.
Creating a "lasting imprint" on the consciousness of the consumer can take time, meaning that constantly changing branding approaches can have a detrimental effect. Not only has Coca-Cola maintained a similar script font for branding and its tell-tale red, all marketing features happy people smiling broadly and simple taglines.
Its brand is built on the idea of 'enjoying a coke' and this message is the one that is always hammered home, even as its product range changes and adapts to emerging trends
Adidas rocked the clean, serif-style logo before any of the big tech companies did. The brand helped pioneered minimalist, corporate logo design, a trend that has stood the test of time and taken over today.
Those iconic three stripes form into the shape of a mountain, meant to inspire and challenge Adidas customers to push themselves and reach their full potential.