If you try new things on social media that other brands aren’t doing, you have a better chance of surprising your audience and engaging them.
1.Try long-form storytelling with IGTV
IGTV now gives brands the opportunity to create videos that are up to an hour long. Compared to the usual 60 seconds that Instagram typically allows, this is a big change.
2. Get more engagement with Story Polls
It’s a powerful marketing tool. You can use the polls in a variety of ways depending on your content strategy, like run quizzes, show off your product, or do customer research.
3. Get personal with Messenger ads
If your audience uses Messenger, it’s worth a try. With features like automatic placement, Facebook will deliver ads automatically to your followers. You can also edit your ad placements, which means your Messenger ads will need to run in coordination with your news feed ads.
4. Extend your reach with Facebook Marketplace
The Marketplace ads functionality means that you can extend your reach even further across Facebook properties. Your ads will appear across the Facebook news feed, Instagram, Messenger, and Audience Network.
5. Build social videos with video creation kit
Facebook's creation kit allows you to create mobile-optimized social videos based on pre-selected images, logos, and text overlays.
This feature is super handy if you need to create a lot of visual content, but don’t have a big budget or in-house team that can do it. You can customize different templates depending on your campaign goals, whether you’re looking to run a brand awareness campaign or drive sales for a new product.