it’s so important to choose a web design company that will help you reach your target audience. They will also help you achieve your business goals, and ultimately help your business grow to the next level.
They Listen To Your Ideas
If a web design company doesn’t listen to your ideas or isn’t open-minded enough to see how to market it, then you probably shouldn’t work with them. Your marketing agency needs to be able to perfect your ideas, improve upon them, and put them into action.
They Have An Experienced Marketing Team
A web design agency without a marketing team is like a Kitchen without an oven. The internet has evolved and it takes active digital marketing to make your website perform. You need something that doesn’t just look pretty, it must work. When a web company has designers, developers, and marketers, you can be confident that the finished product will be more than just a pretty paperweight- it will get results.
They Bring Up Their Own Ideas
You may know your business, but your website needs to be designed by someone who knows design. If a web design agency does nothing but nod their heads and produce an exact replica of whatever you say, then you aren’t getting your money’s worth. Your designer must be able to bring expert knowledge of their field, to match the expert knowledge of yours.
They Know How To Use A CMS
You need a CMS for your website. Without it, you’ll be at a disadvantage in the marketplace. Any web design agency worth anything at all is familiar with the best content management systems like WordPress, Drupal, and Magento.
They Use Responsive Web Design
Responsive web design isn’t going anywhere. It is simply the best way to design a website.
They Have A Proven Track Record & Aren’t Going Anywhere
Every year there are tons of new design companies that start up and just as many that shut their doors. A true test of a web design company’s ability is their longevity. You want a company that’s been around long enough to be sustainable and one that plans to be in business for the long-haul, better yet, one that plans to grow....hint hint, ak is ten years old!!
The Design Team Knows The Importance Of Conversions
A good web design agency includes a team of experts who know how to convert your website traffic into leads. That means they know about proper design layout, information architecture, usage patterns, calls to action and even color psychology
They Have a Portfolio
Take the time to look through their work and judge their progress. If you don’t see anything you like, they’re not going to be a good fit.
They Have Experience In Multiple Industries
A web design company that works with a wide variety of industries is more likely to create a unique website that will reach a bigger and more diverse audience. Your website can’t be like all the others. It has to stand above the competition, in order to surpass them.
They Understand & Plan For The Big Picture
Your website company must show a full understanding of the digital space and be able to build your website with the big picture in mind. If they don’t know the differences between off-site SEO and on-site SEO, or the difference between rankings and traffic, how citations can help or hurt you, and the importance of link building; they are probably not the right for your business
They’re Not Cheap
Your website is one of the most vital pieces of your business and when done right, it will make you money. Your website may be one of the most expensive parts of your business. When built and managed correctly, many businesses view their website as their best employee. Since this is such a vital part of your business, a good web design company will discuss your marketing budget, business goals, and timeline before establishing a proper quote.
If they give you a price without knowing these three things, it’s a sign that they are not the right fit for you. If you want a website that’s going to effectively grow your business, you have to be willing to have an open dialogue about it and invest in it.
You Can Trust Them To Get Results