Top Web Design Trends

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The last thing you want as people arrive at your site is to lose conversion because your website looks outdated or ignores critical web standards.
Fortunately, our web design team keeps up with all the latest website design and development trends to create highly functional, easy-to-use websites that perform well and look fantastic.

Website Load Time
and Page Speed Are King

One of the most important web design standards is ultra-fast load time. Quick loading times have been essential factors in UX and SEO for years, and it continues to be a top priority for websites that want to rank well and convert better.

Smart Content Load for a More Enjoyable User Experience

Having resource-heavy websites with many graphical elements and third-party integrations can slow our sites down. Fortunately, there are many different ways to develop smart websites that download only the content that you see and need.
Lazy Load ensures the web browser will download only the content you see on the screen without wasting valuable server resources and time to load offscreen content that might never be seen. Many website visitors never reach the bottom of a webpage. So why load that content and increase site load times. A better approach is loading the content as they begin scrolling down the page and getting closer to it.

Personalised Content According to Your Geolocation and Browsing History

Most advanced websites track our browsing history and know our locations. But cutting edge web agencies will advise their customers to display dynamic content, content based on past user behavior, or what we know about a user. Not generic content made to serve everyone.

Custom content created for users returning to your website for a second or third time can increase conversion.
Personalized content is probably more important for e-commerce website owners. Displaying recently viewed, saved, or liked products for online shoppers can lead to increased conversions. Highlighting abandoned cart contents for returning customers is also crucial to maintaining a higher conversion rate.

Progressive Lead Nurturing Forms Integrated with Your CRM Tool

Online lead generation forms are one of the most important elements of a marketing website. We want to get to know a lot about our website visitors, but we can’t ask too many questions at any particular time. We place progressive/dynamic contact forms on the landing pages and display fields according to the lead’s journey.

Chatbots Become Human-like

Chatbots are another feature that has been popular for a few years. As artificial intelligence and machine learning continue to get more sophisticated, we expect to see chatbots become the norm for simple customer service requests and “personal shopping.”


Adding interactive sections to your website is a great way to provide value for visitors, get them to engage with your website, and learn more about them. Examples of interactive marketing include: Assessments like quizzes, Polls and surveys, Calculators and Contests.


VR experiences on websites will continue to increase over the coming years. VR can be a powerful tool for a website to serve useful, meaningful content to a site visitor in a way that helps them make buying decisions.

Micro Animation

Micro animations are extremely helpful when it comes to guiding users through their interactions with your website. They can also add an element of playfulness to your site.

Bold Colour

Colorful minimalism goes hand-in-hand with one of 2021’s most prominent web design trends: color! Bold, bright, saturated colors help your brand stand out from the soft neutrals that many companies have chosen over the past few years.

Thumb-Friendly Mobile Navigation

We’re talking about the way we use our phones. If you’re reading this on your phone right now, look at how you’re holding it. Your fingers are probably wrapped around the back of your phone (or around a phone grip), leaving your thumb to do all the work.

smart video

Video has long been touted as a must-have for websites. People love videos! Video is engaging! It’s the most effective online marketing tool! While video is great, it needs to be thought out. That’s what smart video is about: video with a purpose and meaning
At 'ak' we consider ourselves to be the go-to experts in the field Web Design , Branding, Marketing and Video. We know how to provide a fully rounded service that has the power to take your business from the early stages of conception to the top of the business ladder. We get involved at every level of project management and provide you with solutions that work within your budget and timescale. We can help you propel your business forward, and future-proof your brand.

Get in touch and Talk to us today!
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