More than 25 million companies worldwide are already using Instagram for business. It has become the new home for brands.
Here’s everything you need to know about how to use Instagram for business—whether you’re just getting started or you simply need to refine your existing strategy.
Step 1: Get an Instagram business account
If you already have a personal Instagram account with brand-appropriate content and an established following, you might want to simply convert it to an Instagram business account. This gives you access to all the business features but makes the transition seamless for your existing followers.
Step 2: Show what you do in a creative way
Focus on the solution you provide, not the products you sell. On Instagram, it’s essential to add value to your customers and look pretty while you do it. Never underestimate the fact that your most important asset on this social media network is visual content.
Step 3: Take advantage of Instagram business profile features
When you use Instagram for business, you gain access to several profile features not available to personal accounts. Whether you’re converting a personal account or starting from scratch, make sure you take advantage of these business-only options:
Contact information: Include your email address, phone number, or physical address so fans can connect with you directly from your profile. When you add contact information, Instagram creates corresponding buttons (Call, Email, or Get Directions) for your profile.
Category: This appears under your name and shows people at a glance what you do.
Call-to-action buttons: These allow users to book an appointment, make reservations, buy tickets, and more, right from your Instagram profile. From your business profile, tap Edit Profile, then Contact Options, then Add an action button.
Step 4: Tell great stories with Instagram Stories
Instagram can notify your followers each time you start a live broadcast so viewers can tune in.
Content that disappears after 24 hours and live broadcasting features make Instagram Stories the perfect place to take creative risks with attention-grabbing photos and videos.
End your Stories with a powerful call-to-action to convert your Stories views into measurable business successes.
Step 5: Write compelling captions
Instagram may a visual platform, but that doesn’t mean you an neglect your captions. Captions allow you to tell the story that makes the photo meaningful. Captions can make your followers think, laugh, and feel a connection to your brand.
Step 6: Grow and engage your audience
Follow and engage with relevant Instagrammers
Social networks are all about community. A community relevant to your brand already exists on Instagram. You just have to find them. One way to do that is to engage with people and brands they already follow.
Step 7: Use the right hashtags
Hashtags help make your Instagram content easier to find.
Captions on Instagram are not searchable, but hashtags are. When someone clicks on or searches for a hashtag, they see all the associated content. It’s a great way to get your content in front of people who don’t already follow you.