Your audience expects and might even prefer video to other forms of social media content.
The facts speak for themselves. Consider this:
Marketers who use video grow revenue 49% faster than non-video users
Social media posts with video have 48% more views
82% of users watch video content on Twitter
After watching a video, 64% of users are more likely to buy a product online
Everyone wants more shares, engagement, and revenue! We want to give you a few ideas to kickstart your social media video marketing adventure.
1. Use video to respond to questions or ask your own
This tactic works really well on Instagram and Twitter. If your audience is asking you questions already and you’re going to answer them anyway, why not answer them with a video?
2. Create videos of your written or audio content
You can repurpose your existing written and audio content into a video format to encourage more social shares. It’s also a good way to breathe new life into older posts or episodes.
3. Tutorials or how to’s
If you run a service-based business, tutorial videos can act like product explainer videos for your service.
4. Hold a Q&A session
Launching a new product, offering a new service or making changes in your business, you’ll find that your audience has lots of questions. Instead of answering them one by one or sharing them in a FAQ page, answer them with a video!
5. Offer product explainer videos
If you sell any type of physical product – a video can go a long way in securing that sale. A lot of consumers think video explain the product better than images.