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what is a logo?

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  • what is a logo?
Every company needs a logo. It's part of an overall identity and is something that's used across all types of marketing and promotional material.
Its represents your business and its values and services / products your business has to offer. But your company needs a lot more than a fancy logo... It needs a brand!!!
Case study - PIER-SG
Design a new logo for Pier-SG,a signage, graphics and installation company based near the Sussex Coast. The client was very keen on creating something which symbolised the companys location (sussex coast) within the logos visual atheistic, both through colour and its graphical form. The final logo uses a combination of two-dimensional graphical shapes and bold applications of colour to visually convey the concept of the sea and the sky.
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