We’re in a world now where just about every business is online in some form, in fact encountering a business’ website is often some people’s first encounter with a business at all. This, ontop of the fact that a lot of businesses now are 100% online means that the impression your website leaves is more important than ever. How do we leave a good impression? Good design.
For product retailers who work within the realm of packaging, making specific and calculated design decisions can make a huge difference with how consumers perceive and consume your product.
Design techniques like a selective use of colour can trigger the memory and keep your brand fresh in the mind. Using a distinct design technique like colour, a unique layout, an original concept etc. can be that one added element that ensures your brand stays memorable and recognisable.
In the end, design is like a translation service. It takes the complex ‘language’ of data, information, software capabilities etc. and translates them into an entry-level and easy to understand format that many more people will understand.
Design can be the last port of call when it comes to consumers deciding whether or not they are going to purchase your product or a competitor’s.